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Masonly turns vague product goals into requirements product and engineering agree on, without another meeting.

State a goal in Slack. Masonly asks why, brings engineering in from the first message, and writes one spec that both sides sign.

You have heard this before.

  • Product managerI asked for one field on the profile. Why are we still talking about it?
  • EngineerWe found the gap three weeks in. Nobody wrote down why we were building it.
  • EngineerWe booked another meeting. Something still got dropped.

A solution arrives dressed as a requirement. The reason stays in someone's head. The fix today is more meetings, and things still get lost.

From one Slack message to a signed spec.

Keep the work where it happens: in Slack. Only the final review moves to the dashboard.

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  1. 01

    A product manager states a goal in Slack.

    One message, in plain words. No template, no ticket.

  2. 02

    Masonly pulls out the why.

    User impact, business reason, why now, business value, the problem, how you will measure it, and the cost of doing nothing. A vague answer gets a sharper question. A truly unknown answer is marked unknown, never invented. Already talked it through on a call? Add the Zoom or Teams transcript, and Masonly takes the answers from it.

  3. 03

    Masonly proposes the specs the goal needs.

    Product and engineering both agree on the split before any work starts.

  4. 04

    Each spec is worked out in an open thread.

    Engineering is there from the first message. Masonly asks the feasibility questions an engineer would ask. It reads the code when there is a repository and pulls context from GitHub, Jira and Linear. Anyone can tag in the person who knows. Choices are one-click Slack buttons.

  5. 05

    Product and engineering approve on the dashboard.

    A clean Markdown document. Comments sit on highlights. Every requirement shows the decisions that led to it.

  6. 06

    Executives get a short summary.

    When a goal's specs are approved, Masonly sends a plain summary in Slack. No meeting needed to catch up.

Keep it where work happens, in Slack.
All of it is asynchronous. Nobody has to be in the same room or the same time zone.

Why teams trust the spec.

These rules are part of the design. They are not settings.

  1. 01
    Every requirement has a source.

    It traces back to a goal and to the conversation that produced it.

  2. 02
    Nothing open gets approved.

    Approval stays locked while the why is incomplete or a question is open.

  3. 03
    Both sides sign.

    Product and engineering must both approve. Change the goal, and both sign again.

  4. 04
    No hand edits.

    No one edits the spec by hand. Nothing changes without a recorded reason.

  5. 05
    No code needed.

    Masonly works for brand-new products with no code yet, not only for existing codebases.

Who it is for.

Product managers

State the goal once.

Masonly asks the follow-up questions and keeps the answers. You stop re-explaining the same idea in every meeting.

Engineering leads

Get the reason, not only the solution.

You are in the thread from the first message. You ask about feasibility before anyone starts to build.

Founders and agencies

Your client knows the business, not the tech.

Masonly asks a non-technical client plain questions and turns the answers into specs your team can build from.

Works with the tools you already use.

Masonly reads only what you connect. You can also add meeting transcripts from Zoom or Microsoft Teams.

  • Slack

    Goals start here. Every thread, question and one-click choice happens here.

  • GitHub

    Masonly reads the code to ask the feasibility questions an engineer would ask.

  • Jira

    Masonly pulls context from the issues you link and cites them in the spec.

  • Linear

    Masonly reads the Linear issues you paste into a thread and cites them too.

Questions.

Does Masonly write code?

No. Masonly stops at approved specs. It does not write code, build, test or deploy. Your team builds from the specs.

Do we need a code repository?

No. Masonly works for brand-new products with no code yet. When you connect a repository, Masonly reads it before it calls anything feasible.

Where does our data go?

Masonly reads only what you connect: your Slack channels, repositories and issue trackers. Text from tickets and code is context for the spec. It is never treated as an instruction.

Who can see a spec?

The product and engineering members of the project see every goal and spec in it. People tagged into a thread see that thread's work. Anyone else sees nothing.

Can executives follow along?

Yes. When a goal's specs are approved, Masonly sends each executive a short summary in Slack. They can open the goal and its specs on the dashboard to read. They cannot edit or approve.

Get early access.

Masonly is in development. Leave your email. We will write to you when we can set up your team.